The Eden Project has unveiled new branding which aims to reinforce its position as a leading voice in the environmental movement.
The rebranding work – the first in Eden’s history – completely refreshes the project’s visual identity and formalises its “unique, positive approach to the discourse around environmental issues”.
The new brand architecture has been designed in preparation for the Eden Project’s expansion into new locations, including Morecambe and Dundee, and will enable a more streamlined approach to co-branding with partner organisations.
Eden worked with leading UK branding practice SomeOne on the rebrand, which involved the refinement and redevelopment of its strategic brand proposition in consultation with staff, partners and other stakeholders.
This process has helped Eden evolve its tone of voice in the context of the increasing urgency of the planetary emergency and informed the creation of a new brand world for Eden – including logo, font and colour palette.
Chief marketing officer, Emma Evans, said: “The new branding work builds on Eden’s legacy of more than 20 years, acting as an exemplar of positive change from our home in Cornwall.
“It looks to our future ambitions for growth – through physical locations both in Cornwall and further afield, our communities and outreach work, our learning and cultural offer, and our growing digital channels and platform.
“We need to speak with a louder voice to tackle the challenges facing the planet, and our new identity gives us the platform to do this, helping us to increase our impact amongst existing and new audiences.”