Newham BID shows its brand


Penryn-based branding company, Changing Brands, has delivered a strong brand for Newham & The Port of Truro.

Launched at the first Newham BID Business Networking event recently, businesses across Newham & The Port of Truro are being encouraged to adopt the brand identity and use it as part of their own corporate branding.

Newham Brand1

Coupled with the strapline ‘Truro’s Business Quarter’, the launch of the branding is the first element of many future projects for the area, such as signage, website development and a marketing campaign.

Alison Elvey, Newham BID (Business Improvement District) Manager, explained: “We are very excited about the strong brand image John Lowdon from Changing Brands has developed for Newham & The Port of Truro.

“Coupled with the strapline, Truro’s Business Quarter, this is just the start of a journey to raise the profile of an area many local people do not even know exists.  Future projects incorporating the brand will hopefully lead to an increase in customer visits to the area.”