CallFire snaps up FireText

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Penryn-based SMS text marketing specialist, FireText, has been acquired by a US call messaging giant.

CallFire, which has offices in Los Angeles, New York and Kiev, hopes the merger will expand it into the European market.

CallFire CEO, Ron Burr, said: “FireText caught our eye as they’ve been successful in not only growing their company but also helping shape the market overall in the UK.

“This acquisition is an important move for CallFire as it marks our expansion into the international marketplace with a highly successful brand already known among UK-based businesses of all sizes.

“With a product that aligns well with the CallFire suite of products and a skilled management team, we believe that the similarities across both organizations will make this a seamless cultural fit.”

The director and co-founder of FireText, Dan Parker, added: “Joining the CallFire family of brands will allow us to tap into the expertise of a seasoned executive team, as well as leverage increased tech and marketing resources

“The synergies created by joining our organisations will allow us to service an entire European community seeking to tap the power of SMS marketing.”

Financial terms were not disclosed