Hotel launches locals club

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The St Moritz Hotel & Cowshed Spa is relaunching its VIP locals’ club, Solid As Rock.

The hotel is in inviting all Cornish residents to a cocktail party at the hotel on Friday April 28 to mark the occasion.

St Moritz Hotel founder and owner, Hugh Ridgway, said: “Whilst we welcome guests and visitors from right across the UK and beyond, our Cornish locals are our utterly valued regulars and we started Solid As Rock ten years ago because we wanted people who live in Cornwall to feel treasured by the hotel.

“It was amazingly popular back then and we now have reworked the concept, with a snazzy modern technology membership system. We’re inviting all of our previous members to join us to update their VIL (very important locals’) card so they can regularly take advantage of the Solid as Rock bespoke invites, benefits, packages and continual discounts in our bar, restaurant, spa and rooms.

“Our Solid As Rock cocktail launch party is the first of many added extras and social evenings that we have planned for our VILs the future.”

Those wishing to join the group simply need to prove they are a resident living within a PL, TR or EX postcode (includes West Devon and South Hams).

For further information about the event and joining Solid As Rock, please contact St Moritz Hotel and Cowshed Spa on 01208 862 242.