Britannia Lanes, a Truro-based removals and storage company with locations throughout
Cornwall, Devon, Somerset, and Bristol, has sealed a contract with local digital marketing agency, HookedOnMedia, to work on something truly special – promoting a new self-storage facility that leverages their collective expertise across two different industries.

With Britannia Lanes nurturing a rich history of 40 years in the removals industry, they hold an unrivalled understanding of their customer’s needs and how to provide exceptional service. Meanwhile, HookedOnMedia has over 30 years of digital marketing experience under their belt, guaranteeing that this exciting new venture will receive the online attention it deserves.

As a proud family-run business, Britannia Lanes has recently opened a cuttingedge,
contactless self-storage facility in Falmouth. This facility is entirely unmanned, making it one of the first of its kind within the UK. Equipped with advanced security software designed and coded in-house, this service provides customers a new level of convenience and peace of mind.

The self-storage facility located on Bickland Water Road, Falmouth, unlocked its doors in January and has already achieved 20% occupancy within one month. Offering 140 units varying in size from 15 sq ft to 250 sq ft, there’s plenty of space to hold surfboards, boxes of student belongings, or large amounts of retail stock.

As part of this big move, Britannia Lanes has made the strategic decision to outsource its digital marketing by partnering with the Cornish digital marketing firm. Together, they aim to raise awareness of these new services within the local community and target new prospective customers. This change reflects the company’s unwavering mission to remain at the forefront of the industry, offering the latest and greatest technology and services to meet the ever-changing needs of its customers.

Britannia Lane’s director, Sarah Lane, comments: “At such a big turning point in our business, we were thrilled to have discovered HookedOnMedia. They’re a trusted partner
of Google, and their team’s expertise in using Google’s tools and services gave us great
confidence that they could achieve excellent results. We look forward to watching the
positive impact their efforts will bring to our business.”

HookedOnMedia’s marketing manager, Xavia Smith, adds:  “Clients often come on board at a similar juncture in their business, such as launching a new product or service.

“It’s great for us as a marketing company as it opens up a new range of targeting avenues,
such as keywords and audience demographics that their competitors may not be targeting. We are really looking forward to working on this one.”

As of this month, Britannia Lanes has signed up for a Google Pay-Per-Click (PPC) campaign to drive online traffic and natural business growth.

“Britannia Lanes are a well-established and successful Cornish-founded business. Forward-thinking in their approach to technology, for example, with the launch of the new contactless storage facility, makes for great synergy with our digital marketing services. The team is excited to implement our latest Google Ad strategies to boost Britannia’s online visibility and reach new customers to help achieve their business goals,” says HookedOnMedia’s MD, Stewart Roode.

With the addition of this new storage facility and the increased online visibility brought on by their HookedOnMedia partnership, Britannia Lanes is poised for even greater success this year.