HookedOn a crest of wave

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Truro-based digital marketing agency HookedOnMedia has been appointed for another 12 months to run campaigns and drive traffic to one of Newquay’s best-established surf school and yoga destinations – West Country Surf School.

After a large surge of UK staycationers took to the Cornish surf in 2021, surf school owner Joel Bishop turned to HookedOnMedia to begin running Google campaigns.

“The campaign last year brought on a total increase of 70% in YOY bookings from advertising platforms across the Google Network, and we saw some really great results from video advertising on YouTube,” he said.

“Thanks to the success of last year’s advertising, this year we are working with HookedOnMedia for a second year running, to continue to boost our visibility across the web.”

HookedOnMedia MD, Stewart Roode, added: “West Country Surf School has been an ideal client to work with. At outset, Joel and the team worked closely with us to identify suitable video and image assets that really showcase everything the surf school has to offer.

“We were able to use these assets with Google’s latest smart bidding techniques to gain a very high level of exposure via Google Search, Display & Video to target both new and retargetted site visitors. The results have been outstanding.”

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