Truro-based digital marketing agency HookedOnMedia partnered with Truro and Penwith College recently to deliver a digital marketing masterclass for its creative media students.
The masterclass included three mini-lessons covering SEO, pay-per-click and social media marketing, taught by Stewart Roode (MD), Andrew Thomas (technical director), Shaun Nunn (social media manager) and Xavia Smith (marketing manager).
The session took place at Fibrehub in Pool – a modern collaborative workspace for local tech, software, and digital businesses, providing an inspiring backdrop for the day.
Roode said: “The day was absolutely fantastic. Witnessing the students’ enthusiasm and engagement throughout the session was inspiring.
“One memorable moment was when the students had an ‘aha’ moment, realising the synergy of keyword research on website ranking and paid ad visibility. It’s these moments that reaffirm our commitment to fostering digital talent in Cornwall.”
