Volvo Car UK has announced a new three-year partnership as the Official Automotive Partner of the Eden Project and the Eden Sessions music concerts.
The long-term collaboration aims to “inspire and educate visitors about people’s relationship with the environment and how we can protect the planet to create a safer future”.
Volvo Car UK will provide the Eden Project with a fleet of the Volvo XC40 Recharge pure electric vehicles to support ongoing operations.
Alongside the partnership with the Eden Project, Volvo will also be the Presenting Partner of the Eden Sessions, the annual series of concerts which takes place this month in front of the famous biomes.
Volvo Car UK MD, Kristian Elvefors, said: “In 2020, Volvo set a number of bold climate targets, including the goal of being a completely climate neutral company by 2040. Furthermore, our transformation to becoming a fully electric car manufacturer by 2030 is already well underway with the launch of the XC40 Recharge pure electric and the forthcoming C40.
“This is a collective effort and to achieve these targets, we need to partner with organisations and individuals that share our same vision. The Eden Project is the perfect long-term partner for us in this respect.”
Sir Tim Smit, co-founder of the Eden Project, added: “By 2023 the pioneering Eden Project will be completely powered by renewable energy. A combination of deep geothermal energy and solar continues our journey to make Eden the most ecologically sympathetic visitor destination in the world.
“Transport is a vital ingredient of this and we are hugely impressed by Volvo’s vision for the future and are entering a long-term partnership with them to show our global audience what a post