A recent study highlighting the weakness of companies’ social media strategies has prompted a leading training provider in the south west to launch a new programme of social media sessions.
Cornwall College Business (CCB), which recently opened a new training facility in Plymouth, is launching the programme in the city with a seminar on social media strategy showing how to get results from networks such as Facebook, Twitter and LinkedIn.
The international study was done by Weber Shandwick and Forbes Insight, and suggests that eight out of ten business leaders recognise that their companies are failing to implement proper social media strategies, but that they will be investing a far greater proportion of their marketing budgets over the next five years to do so.
“To be a successful social business, companies need to do more than just set-up accounts on the main networks,” said social media specialist, Lucy Thornton. “They need to integrate social networking throughout their marketing and the organisation, to embed it within the culture so it’s more than just an add-on. This session will show companies in the south west how to do exactly this.”
The introductory half-day session, which takes place at The Business Space, Mayflower Street Plymouth on Tuesday December 6, will show delegates how to put together a plan for their organisations, and includes examples of successful national and local companies who are doing it right.
For more information call 0800 731 7594 or email here.