Social media agency dropping the filter

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A Cornish social media agency is taking a stand against the quest for perfection online, by vowing to ‘drop the filter’ on its own images.

The team at Oh So Social, a social media agency based in Penryn, have seen first-hand the effects social media can have on an individual’s mental health, with the heavily edited and filtered images posted across Instagram and Facebook, for example, impacting on users’ self-esteem and overall mental wellbeing.

An advocate for raising awareness of the importance of mental health, Oh So Social director Katherine George has taken the step to protect the Oh So Social team from the mental toll of working daily in social media, with the hope that others will follow suit.

She said: “It’s no secret that I have experienced my own challenges with mental health, and I am vocal about raising awareness of the impact of social media on our mental health across my own channels. So, I thought it was about time we practiced what we preach.

“As a team, we’re pledging to drop the filter and will no longer be editing images for all of our new team photos and any headshots used across our website, social media, and externally, such as for event publicity.”

1 COMMENT

  1. Good move. As a photographer, I try not to over edit portrait photos. Lots ask for airbrushing, which is fine, but people still need to be recognisable as who they are, rather than having an instagram filter applied. Nothing worse than meeting someone in person and not recognising them from their profile image

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