Introducing: Oh So Social

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Director Katherine George

Business name: Oh So Social       

Office location: Penryn

Business founded: 2014

Employees: 5

How is the business best described?

Oh So Social is an international, multi-award winning social media marketing agency proud to call Cornwall its home. Formed of an elite team of technical marketing experts, they are led by one of the UK’s top marketing advisors, Facebook and Instagram-accredited founder Katherine George.

With a passion for all elements of social media, the agency specialises in utilising their expert knowledge and experience to help businesses of all sizes across the globe to really get results online. From performance advertising to target key audiences and full-service social media management to social media strategy development and bespoke training, Oh So Social were also the first agency to provide an innovative out of hours community management service for their clients.

Why was the business founded?

Founder Katherine George started her social media journey working for other agencies across the UK on high profile social media accounts including The Spanish Riding School of Vienna, Dancing on Ice and Team GB, before social media marketing was even considered a ‘career.’ On returning home to Cornwall, she realised that her level of social media knowledge and wealth of experience was in short supply locally, as well as there being a gap in the market for an affordable, honest and truly knowledgeable social media agency. From there, Oh So Social was born.

Katherine launched Oh So Social from her kitchen table in 2014, offering businesses and individuals training, advice, strategy and management from her home. People often enquired about one social media aspect and ended up with them all, so she began creating affordable social media packages with something to fit every business, as well as creating bespoke offerings for anyone who wanted them.

From this humble beginning, Katherine’s initial success has led to Oh So Social growing to what it is today: an elite team of social media and digital marketing experts, managing a wide range of prestigious clients both in the UK and internationally. With a strong team of account managers and content creators, we provide expert social media management and strategy development, as well as using our high calibre technical knowhow on performance paid advertising campaigns.

The Oh So Social team

Since its launch, the Oh So Social team has worked with a number of prestigious businesses and organisations, including Havas Red, eBay, Amazon, Vodafone, Lloyds Bank, Enterprise Nation, Media Trust, Champneys, Kew Gardens, numerous universities and the global success that was The Man Engine project. Both Katherine and Oh So Social have won a string of awards, including being named by Enterprise Nation as one of their Top Marketing Advisers three years running, and celebrated in Cornwall’s 30 Under 30 list four times.

How does the business compare to competitors in the industry?

As specialists in social media, Oh So Social isn’t your ordinary marketing agency. When Katherine created Oh So Social, she had one aim: to run a social media agency that people and businesses would trust and recognise as experts in their field. To achieve this, we work under our own ethos.

First and foremost, our clients’ needs always come first. We will always provide the best social media management, digital marketing, training, advice and support, even if our advice means that you shouldn’t work with us. After an initial conversation, the team will consider your budget and aspirations before coming up with a bespoke plan of action just for you.

We won’t baffle you with jargon. We want to make sure that what we do is understandable and accessible to our clients, so you don’t have to be a social media expert to read our reports. Everything we provide to you, from the initial quote through to your monthly results, will be written in plain English, so you really know what you’re getting from us.

Our complete social media management service really is complete. It’s called social media because you have to be social, so we will follow up interactions, be social on your behalf and provide out of hours community management cover, so no burning Friday night customer questions will remain unanswered until Monday morning.

There are plenty of shortcuts out there, but we will never use them. We know that our clients need the very best for their business, so we will never buy followers, repeat the same posts or link social media platforms together to up the content count.

Crucially, it’s our knowledge and expertise that sets us apart from the rest. Founder and Director Katherine is one of just a handful of Meta Lead Trainers in Europe and one of 24 Facebook and Instagram accredited #SheMeansBusiness mentors in the UK, while Oh So Social are Meta, Pinterest and TikTok agency partners, meaning Katherine and the team receive the latest updates, trends and best practice tips direct from the platforms when they happen and apply it to your social media accounts straight away. Plus, with Katherine named as one of the UK’s Top 6 Marketing Advisors by Enterprise Nation, you know you’re in trusted hands if you have any questions about your marketing.

But it’s not just our clients we are helping. We are extremely aware of the impact running a business of any size and in any sector has on the environment, so we are proud to be a Net Zero social media marketing agency. We have worked hard to actively reduce our existing carbon emissions, and then offset our remaining footprint, including all social media posting activity, to achieve Net Zero status for Oh So Social.

What are the business’s plans both short-term and long-term?

We love what we do, and we want to keep doing it. We’re experts in social media, and we plan to keep helping businesses, from start-ups to international organisations, to maximise their performance and results online.

Social media is ever-changing and evolving. This is why we believe in constant improvement, investing in our people, training and our software, so you will benefit from the best and most up-to-date knowledge and skills available, rather than techniques that were effective last year but aren’t relevant now.

How does the business define success?

Success can appear different for everyone, but for us, it is quite simple. We define success as doing awesome work, for great clients, with wonderful people in the best way that we can.

Client success and return on investment is also key. If we have helped businesses to achieve their goals – whether that is brand awareness, boosted sales, reputation management or simply saving them valuable time to focus on growing their business – we’re doing our job right.