The Falmouth Business Improvement District (BID) is launching a free car parking scheme in the town.
Two of Falmouth’s largest car parks – The Dell and The Quarry – will be free to all who visit on Wednesdays throughout February.
And with 2012 being a leap year, that translates to five free days of parking.
Falmouth BID manager, Richard Wilcox, commented: “We have to be as competitive and innovative as we possibly can be in order to make our town centre as attractive a proposition as possible for would be shoppers, whether they are coming from Camborne or Cardiff.”
Cornwall Council’s town centre management specialist, Guy Thomas, added: “It is a very positive and encouraging step forward to see a partnership like this between Cornwall Council and Falmouth Business Improvement District.
“As a town centre manager, I am acutely aware of the intrinsic link between car park provision and the impact it has upon a town centre.
“At a time when the collective high street needs as much support as it can get, this scheme is a real example of how Cornwall Council is keen to work with its partners to deliver solutions on the ground.”