A new app has been launched looking to help revitalise Falmouth’s high street.
The XplorFALMOUTH app, which has been developed by Data Duopoly, will encourage local residents to explore Falmouth more and discover hidden high street gems they never knew existed.
The app will also promote all the events happening in the town in one place and enable users to receive special offers and experiences from local traders.
Tanuvi Ethunandan, founder and CEO of Data Duopoly, said: “Utilising powerful data insights, we hope our technology can help areas make informed investment decisions.”
Falmouth Business Improvement District director, Richard Wilcox, added: “Falmouth has a dynamic business community, with the spirit of collaboration strongly evident. And it is the diverse nature of the high street which really adds to Falmouth’s appeal…we hope that the new XplorFALMOUTH App can assist in shining a spotlight on these fantastic businesses, incentivise visits and encourage spend.
“Furthermore, the information we hope to gather in respect of visitor movements, habits and opinions about our town, can further help us shape an even more enticing destination product offer.”
Download the app here.