Newquay Business Improvement District (BID) has launched its new Love Newquay brand.

As the new consumer face of Newquay BID and sister brand to Newquay’s official tourist information centre, Visit Newquay, Love Newquay will promote the resort’s diverse business landscape year-round to millions of residents and visitors.

In collaboration with a number of key partners including Visit Newquay, Experience Newquay and Cornwall Airport Newquay, the rebranded Love Newquay organisation is driving out a digital strategy with a new website, ongoing social media work and investment, a new set of brand tools and a strategic communications campaign.

Newquay BID manager, Mark Warren, explained: “There is an ongoing positive evolution of Cornwall’s most ‘grown up’ resort and it feels that the time is right for a complete rebrand of Newquay BID and a reharnessing of the potential of the brand ‘Love Newquay’ across multiple markets.

“The town has firmly secured its position as a fun-filled family friendly holiday destination but it is undeniably just as appealing to a set of wider genres of lifestyle and activity driven visitors. Brimming with boutique accommodation options, world class spa propositions, award winning restaurants and not to mention seven beaches, it is no wonder the town attracts couples, sophisticated groups and solo travellers in their droves.”

He continued: “I think it’s safe to say that from both a visual and a spiritual sense, the town has blossomed into a highly desirable place for a much larger percentage of the world and the new brand reflects this. We are confident that the new iteration of Love Newquay, and our targeted new brand communication tools and campaigns will optimise our future-facing local, national and international footfall-driving ambitions for Newquay.”