Bridging the tech divide


Unlocking Potential has teamed with Software Cornwall to launch a new online platform to help Cornwall’s digital and tech companies connect with non-tech businesses.

Ping Digital enables the Duchy’s digital innovators raise their profile, showcase their skills, and increase their market reach. It is also where non-tech companies become clued up about the digital solutions which can help to transform them, using experts as go-betweens as they build greater connections with Cornwall tech experts.

Allyson Glover, programme director at Unlocking Potential, said: “Many tech businesses exist independently of each other, and of business more widely. And some non-tech businesses can feel wary of investing in digital because of its cost and complexity, and because it’s hard to know exactly what’s out there and what they need.

“Ping Digital helps to bridge those gaps and counters that anxiety with information and support.”

Software Cornwall director, Niki Davies, added: “Cornwall is the home of cutting-edge software, digital and tech expertise that can support businesses of all sizes from any sector.

“The aim of Ping Digital is to help solution providers become more visible and accessible to non-tech businesses, enabling them to shop local, forge long-term relationships and collaborate successfully to the benefit of the whole Cornish business community, ensuring that technology never becomes a limitation to business growth.”