Video: Showreel shines spotlight on Cornwall


A showreel created during lockdown celebrating the very best of Cornish business has just been released.

The film, created by creative agency Idenna, features a mixture of brands and companies across all different sectors, including the food and drink, education, hospitality, events, lifestyle, sports and B2B.

Creative director, James Neale, said: “We always produce a yearly showreel, but lockdown really gave us the focus to create something special, something that showcases all the incredible businesses we have on our doorstep.

“We are back out on shoots now, with appropriate measures and distancing in place of course, but obviously capturing new film and photography for ourselves and our clients during lockdown was tricky unless you were asking people to film themselves in their own homes. We did get innovative though, with pretty much everyone’s housemates, partners, pets and family in front of the camera at some stage.

“However, with so much stunning footage in the archives as well as illustration, animation and text-based film ideas, repurposing and upcycling content was a no brainer.”

The video features a diverse range of productions; from documentary-style shoots to studio commercials, underwater filming, live event and festival clips, cooking shows, drone shots and even scenes filmed from a helicopter.

Featured companies include Visit Cornwall, Rattler Cyder, Little Orchard’s Cider Festival, Cornwall College, Latitude50, Lusty Glaze, Rugged Interactive, Hawkins Motor Group, The Headland Hotel, Exeter University, and more.

Sam Sherring, creator of the new showreel, explained: “Quite simply, we love where we live and we love what we do, so the aim was to show that Cornwall is not only a beautiful place to film but also that the businesses within Cornwall are amongst some of the best to shoot.”

“The cheeky sense of camaraderie at the end shows the collaboration that Cornwall is known for. It’s a community – with everyone supporting and looking out for each other.”

Speaking of trends in marketing and Cornish business during the pandemic, Neale added: “The past few months have undoubtedly caused a huge shift in consumer behaviour; people are thinking a lot more about what they actually need and want, which has therefore had a knock-on effect on how businesses and brands need to communicate with their customers.”

“You might be nervous about what steps to take next when it comes to marketing, but we think it’s simple; extraordinary times call for extraordinary creative.”