Seasalt ‘Doing Good Things’


For a calendar date that has become synonymous with promotional sales activity – Black Friday – Seasalt launched its Doing Good Things initiative so staff could give their time and raise vital funds for charities across the UK.

Rather than encouraging sales promotions on one particular day, Seasalt provided employees with an additional day’s paid leave to take part in volunteering projects, including a staff charity event to raise funds for local charities in Cornwall, to support those who need it most during the cost-of-living crisis.

Across its UK stores, Seasalt used its technology platform, Adyen, to match all charitable donations made by customers at till point for charity partner Mind.

CEO Paul Hayes said: “For us, Black Friday is about making a positive difference and using it as a moment to connect with the causes our customers and employees are passionate about.

“We’ve worked with a broad spectrum of fantastic charities projects this year and I’m proud to say we’ve clocked up an incredible 4,726 volunteering hours and raised over £12,000 for local charities and community projects on Black Friday weekend alone, along with matching the donations made by our customers to our national charity partner Mind at our shop till points on Black Friday.”