Seasalt bolsters senior team


Cornish clothing brand Seasalt has made two senior appointments to its management team.

Mel Wilcox joins in the newly-created role of chief information officer, while Duncan Tennent has been named the new director of strategic partnerships.

Wilcox brings a wealth of industry experience with her and was previously global portfolio director at Specsavers. Reporting directly to CEO Paul Hayes, she will be responsible for shaping the future of IT services at Seasalt.

Tenenent, meanwhile, will lead the UK and international third party B2B and B2C sales efforts and commercial operations, managing strategic partnerships with department stores, online marketplaces, distributors, and key accounts.

He joins from Monsoon Accessorize where he spent the past six years as head of international, managing the international business across 27 markets and 200+ stores.

Hayes said: “I’m very pleased to welcome Mel to Seasalt; her appointment marks a significant strengthening of our senior leadership team. Her extensive skills and experience, particularly in transformational programmes, will be invaluable as we continue to innovate and develop our long-term strategy to support our ambitions, including international growth.

“Duncan is a strong addition to our sales team with a huge breadth of experience that will drive our sales efforts and growth.  I’m looking forward to seeing the valuable contributions Mel and Duncan will bring to their respective roles as we look ahead to an exciting year for the business.”