Seasalt opening New Zealand store


A Cornish clothing brand has continued its international expansion with the opening of a new store in New Zealand.

Seasalt’s agreement with New Zealand-based retailer Ballantynes will see Ballantynes become the exclusive distributor for Seasalt across the country and open a number of Seasalt-branded stores – in addition to the concessions already available in Ballantynes retail outlets.

The first of these dedicated stores will open this autumn in the Milford Centre, Auckland, with further locations to be confirmed.

Seasalt’s relationship with Ballantynes stretches to almost a decade with the chain becoming the first wholesale account in 2014 and more recently with the launch of Seasalt’s first international concept store, which opened as a branded area within the Ballantynes Christchurch store in 2021.  Ballantynes will continue to sell the brand through its stores and online channels and will open a number of partner-owned Seasalt shops over the coming years.

Seasalt has gained a loyal following since launching in New Zealand and the Auckland store will be the brand’s third physical presence in the country adding to Seasalt branded spaces in Christchurch and Timaru Ballantynes stores on the South Island.

CEO Paul Hayes said: “We are very excited about this next stage of growth for Seasalt in New Zealand. We’ve had an incredible response from customers in the country to date, who love the Seasalt story, alongside the creativity and quality in our product. In Ballantynes, we have developed a strong partnership, they share our vision and values and bring essential local market expertise.

“We are confident this deal will build on our existing foundation in the market, accelerate our growth and cements our commitment to invest in high streets across the world.”