Crowdfunder has launched a new campaign to encourage Britain’s business leaders to pledge their £400 energy bill rebate those in most need.

If adopted widely, the Donate the Rebate campaign could see millions of pounds redistributed to the poorest in society.

Every household in the UK will receive at least £400 back towards their cost of living, whether they need it or not, and those fortunate enough to own more than one home will receive more than one grant.

The Chancellor has agreed to donate the £1.2k he’ll receive for his three households to charity, and a YouGov survey showed that that 61% of those surveyed agreed with the Chancellor’s own suggestion that people should consider giving their rebate to charity to help those less fortunate than themselves.

A number of executives have already pledged their support, including Channel 4 chairman Sir Ian Cheshire, Aviva Group CEO Amanda Blanc, and Salesforce president Gavin Patterson.

Rob Love, CEO of Crowdfunder UK, said: “This is an incredible start to our campaign and we are grateful and encouraged by the early uptake from some of these important business leaders. For some, this rebate will be very welcome to help with the living costs that are going through the roof. For those who are more financially secure, it’s a nice bonus.

“But for the millions who have been plunged deep into poverty, it’s literally the difference between heating or eating. I’m asking anyone who doesn’t need it and wants to donate their rebate to please join the #DonateTheRebate campaign to help those who are in dire situations.”