Could this be Aldi’s Next Big Thing?


Helston-based Moosh Mallows is set to appear on Channel 4‘s Aldi’s Next Big Thing later this month.

The company will have a chance to win a contract to supply its range of marshmallows to the supermarket chain.

Teagan Rowlands-Bryant launched Moosh Mallows in 2021 after losing her job during the pandemic. Since then, Moosh has scooped numerous awards including a Taste of The West 2024 Gold Award.

Hosted by broadcaster and author, Anita Rani and Chris Bavin, Aldi’s Next Big Thing is a six-part primetime TV show that gives UK artisans a chance to pitch to win a contract to have their products land on the shelves of over 1,000 Aldi stores nationwide.

Rowlands-Bryant said: “Never did I ever think that I’d be pitching to have Moosh stocked on supermarket shelves. It’s a huge deal and it’s still blowing my mind.

“I had been trading since April 2021, when I was approached about this amazing opportunity to shed a spotlight on Moosh and reach a national market. After I’d applied, I didn’t really think too much more about it – then I got the call. As part of the process, a TV crew visited me at home, in Helston, to learn all about the Moosh, which was really exciting and so nerve wracking at the same time. I’d love to share their feedback, but I don’t want to give anything away.”

Products are presented to Julie Ashfield, MD of Buying at Aldi UK, who deliberates on factors such as price, packaging, shopper demand, and the ability to scale up, before shortlisting contestants down to just two.

To find out if Moosh is going to make it onto the shelves, tune into Aldi’s Next Big Thing on Channel 4 on Tuesday April 23 at 8pm.