Rokka rolls to Ignite triumph


Rokka Play has won Cornwall’s biggest business plan competition worth £100k.

The start-up was declared the 2010 Ignite winner at a recent ceremony held at Fistral Blu in Newquay.

The company, which designs and develops multifunctional educational wooden toys for children, beat off competition from nine other finalists to win the prize valued at £100k, which included £25k cash.

Ignite 2010 finalists at Fistral Blu

The competition attracted record number entries from which the judges sought to identify innovative ideas that have the potential to be turned into successful ventures, led by people who could become the region’s business leaders of the future.

Oxford Innovation’s competition manager, Leo Dunne, commented “We’re absolutely delighted with the response to Ignite. Difficult economic conditions are particularly hard on start-up and early stage businesses who find it especially challenging trying to establish a foothold from which to develop.

“The competition attracted a significant amount of entries, which is testament to the entrepreneurial spirit of Cornwall and all our finalists were worthy of their position. I hope that Ignite continues to encourage the development of new businesses in Cornwall for many years to come. It was great working with such a committed group of people, contestants, judges and commercial supporters – without whom none of this would have been possible.”


The judging panel was chaired by Mark Duddridge, managing director of Ginsters. And he commented: “Congratulations to Oxford Innovation for organising this year’s Ignite Cornwall Business Plan Competition. The shortlisted entries were of exceptional standard and displayed the ingenuity and passion that surrounds us in Cornwall. The finalists were extraordinarily diverse but Rokka Play impressed all the judges with their innovation, professionalism and ambition. We wish them and all the other entrants every success in the future.”

Other finalists were: Evolv-e; Keebunga; HLS Solutions; Klowd Software; Cornwall Music Academy; Jiggy; Skinflint Design; The Ethical Travel Store and Lovely Little Books.


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