Brewery picks Wild Card


Independent, family-owned St Austell Brewery has hired Wild Card as the PR agency to unveil a vibrant new look for its flagship lager brand, Korev.

Wild Card has been appointed to drive a multi-platform brand awareness campaign – showcasing Korev’s new look.

The complete brand overhaul for Korev is backed with a £1 million marketing and ontrade investment. Using the creative platform, ‘The Coast is our Compass’, Wild Card has developed an extensive and targeted consumer programme, set to champion Korev’s “aspirational and adventurous spirit, whilst remaining proudly true to its Cornish roots”.

Wild Card MD, Georgie Upton, said: “With ties to St Austell Brewery through the Cornish community, Korev has significance for Wild Card – it is a central part of our passion for food and drink. We love Korev’s new-look and can’t wait to showcase it through such a relevant and purpose-driven campaign this summer.”