Paid media agency, Launch Online, has seen the largest growth in its history, doubling in size in just 20 months.
The agency, which has offices in Exeter, London, Cornwall and Leeds, is expecting to hit £1 million turnover by the end of August and in doing so, achieving its 2024 target three years’ early.
MD Jaye Cowle said: “We started 2020 with seven employees and a turnover of £500k. We now have 13 employees and are on target to reach £1 million turnover by the end of our financial year. This incredible growth wasn’t expected but is due to favourable market conditions and us being able to make the right business decisions when it mattered the most.”
At the start of lockdown, Launch Online saw a drop in business, losing 40% of its clients in just one week. The agency decided to adapt its services and provide UX and CRO services to help customers convert website traffic. It became more of a business support service, helping clients to navigate their way through the crisis and to continue advertising. Soon business started picking-up and the agency began hiring more staff.
“When competitors were furloughing staff, we were employing people,” says Cowle. “We recognised that the market conditions were favourable to digital businesses and wanted to capitalise on this.”