St Austell Brewery has signed a new ten-year deal with fellow West Country drinks brand, Thatchers Cider. The two companies have been working in close partnership since 2002.
As part of the agreement, St Austell Brewery will stock Thatchers cider in its managed pubs. Thatchers will also continue to be a key drinks partner for publicans across the company’s 122-strong leased and tenanted estate.
As the south west’s leading wholesale drinks distributor, Thatchers brands are also widely available to St Austell Brewery’s 3,000+ freetrade customers across the region.
St Austell Brewery chief executive, Kevin Georgel, said: “We’re delighted be continuing our long-standing partnership with Thatchers by signing this new ten-year deal. It’s a fellow family-owned drinks company, which shares many of our values.
“Working collaboratively with other businesses in our region, and building strong long-term relationships, is something which has always been important to us. It’s fantastic to continue supporting one another by growing Thatchers’ West Country distribution whilst bolstering our drinks portfolio and cider offer for pub guests and wholesale customers.”
