Cornish entrepreneur Simon Heap successfully clinched funding from two television Dragons last night.
Heap appeared on the popular BBC2 television programme, Dragons’ Den, to ask for a £100k investment in return for 10% of his business, Fowey-based Rugged Interactive, which designs and manufactures a range of ‘motivational fitness technology’ products.
Three Dragons offered their money, with a joint Deborah Meaden and Peter Jones bid of all the money for 30% of the business – with an option to buy back 10% – ultimately pipping Touker Suleman’s counter-offer of all the money for 20%.
Heap said: “We were conﬁdent with our pitch and completely believe in our products but when under that much pressure, there were times when I thought we’d lost it. There were a couple of dodgy moments but luckily we managed to claw it back. It was a real privilege to go into the Den and showcase what we do.”