Sustainable clothing care business, Clothes Doctor, is the latest company to be supported by the Cornwall and Isles of Scilly Investment Fund (CIOSIF).
The Truro-based business, which appeared on TV’s Dragons’ Den in 2019, has secured a £500k CIOSIF equity investment, as part of a £1 million funding round led by appointed CIOSIF fund manager, The FSE Group.
The round includes investment from start-up accelerator Founders Factory, Childs Farm founder and CEO, Joanna Jensen, and new and existing private investors. The funding will be used to employ an additional 14 members of staff over the next three years.
Founder Lulu O’Connor said: “Loving your clothes for longer is our company ethos. Our parents and grandparents knew how to care for their clothes and made them last so much longer than we do today. If people extended the life of their clothes by just nine months they would reduce the carbon, water and landfill footprint of their wardrobe by a staggering 30%.
“We are delighted to be developing our business so that more people are able to use our vegan products to wash, repair and care for clothes, in the hopes that an undeniable and long-term difference will be made to the sustainability of the fashion sector.”
Meg Salt, investment manager for Cornwall at The FSE Group, added: “The all-female team which heads up Clothes Doctor are experts in their field and are full of determination and enthusiasm for what they do. This shows not just in the quality of their product but in the growth they have achieved to date.
“The effect plastics and other products are having on our world means that there will always be a place for eco-friendly solutions and Lulu and her team are scaling up to ensure that their excellent products are part of the answer to the fast fashion crisis. We very much look forward to seeing where the future takes Clothes Doctor.”