Scent from the Islands, the Isles of Scilly postal flower delivery service, has reported a 6% increase in turnover so far this year – and that figure doesn’t include Christmas, traditionally the company’s busiest time.
Spending hasn’t increased but the number of sales has – indicating people are saving by cutting back but not cutting out altogether.
Zoe Julian, a director of the St Martin’s-based family-run business, said: “People recognise quality and when they have so little to spend on luxuries, like flowers, they are particularly keen to make sure they are getting a high impact, top quality product that is good value for money. We also believe that people are keen to buy British and that they prefer to buy straight from source.”
She explained that the farm is now working to capacity and that the greatest challenge is ensuring the flowers are managed carefully to ensure a ready supply of top quality blooms for as long a period as possible to satisfy customer demand.