The Last Word with Rob Edlin of Niddocks


Name: Rob Edlin

Company: Niddocks

Job title: Managing director

What did you want to be when you were young? An animatronics engineer.

What was your first full time job? Building computers for a small company in Newark, Nottinghamshire.

What is your best quality? Honesty.

What is your worst quality? Intolerance.

What is your favourite book? Sea Fishing Properly Explained by Ian Ball, it sits in pride of place next to my toilet.

What is your favourite restaurant? The Witchball in The Lizard, just a three minute walk to good local beer and great sea food!

What is your favourite film? Monty Python and the Holy Grail.

How do you like to relax? Kayaking, fishing, diving, making beer (a new found hobby), walking Ben (our dog).

If you could build a house anywhere in the world where would it be? Very near the sea on The Lizard.

If you could be a superhero, what superpowers would you like to possess? Slow time down.

Who was your teenage pin up? Kylie Minogue.

Most annoying TV personality? Anne Robinson.

What has been the best moment in your career? The excitement of setting up our own business.

What has been the worst moment in your career? The reality of being poor for the first few years of being in business.

If you only had £1 left in the entire world, what would you spend it on? Some Parma Violets for Andrea and a Curlywurly for me.

What do you begrudge spending money on? Parking, whether near a beach or in a town/city.

What’s the best thing about Cornwall? The coast and the people we work and play with.

What is the most valuable lesson you have learned in life? Don’t be an a@~#*@%e (not sure if I’m allowed to say that)!

What makes you happy? Many things, but having the people I love around me mainly.

What makes you angry? Arrogant people and business bullies that think they can treat people like crap.

If you could invite any two people for dinner, who would they be and why would you invite them? Although a bit geeky, it’d be good to have Larry Page and Sergey Brin around for the evening to talk Google!

What could you not live without? Air.

Tell me a joke. You wouldn’t be able to publish most that I get texted to me, so we’ll keep it tame. What’s the best thing to come out of Devon? The A30.

What’s the greatest invention ever? The World Wide Web, not the Internet, but the World Wide Web, invented by the British engineer Sir Tim Berners-Lee.

What’s your favourite holiday destination? Anywhere where we can relax without being plagued by people trying to sell us a T Shirt, force us into their restaurant or try to sell me a turtle carved out of soap stone. And somewhere with very few or no children!

When is honesty not always the best policy? Never, fortunately Andrea doesn’t have a big bum so I’m never tempted to be dishonest when faced with “that” question!

Describe yourself in three adjectives. Friendly, patient and decisive.