Two Cornish mums, and sisters, Lerryn Ryall and Lucy Cox, have developed a smart solution to a longstanding problem for women who wear halter neck swimwear.
Their ingenious product, the ‘Halto’ is being Crowdfunded this month and they are seeking as much support as possible to bring the first of several Halto products to market.
Cox explained: “The average bra size in the UK is a 34DD, with a total ‘boob’ weight of approximately 7lbs. With a halter neck style, the wearer is bearing around 85% of that weight around their necks.
“Consider that most bikini straps are very thin and have a knot-tie resting on the sensitive part of the neck, and you can start to see the problem. Symptoms range from redness and bruising where the garment ‘digs in’, to much more serious complaints of blistering, headaches and musculoskeletal damage.”
Ryall added: “Results from our national market research fundamentally changed the potential for this product, taking it from a niche offering to an international, mass-market product.
“The research also highlighted that around 80% of the swimwear available on the UK high street for the last two years running has been of halter neck design, offering very little choice for women who find them uncomfortable, or even unbearable.”
The Crowdfunder campaign is looking to raise £10k and is live now. Click here to make a pledge.