The value of research


PFA Research is hosting a Chartered Institute of Marketing (CIM) ‘Company Knowledge Share’ event at Tremough Innovation Centre next month.

Titled ‘Smarter Strategy – the Role of Research’, the event on Wednesday, March 9, is open to all and will be particularly useful for those in marketing and business development roles, business owners and business support agencies.

It will help you to understand why market and customer insights are fundamental to developing and managing strategy and learn, through local case study examples, how this can be put into practice and deliver results.

Speakers will include PFA MD, Robert Rush; Judi Blakeburn, operations director at Watergate Bay Hotel; Emma West of Cornwall Housing and data visualisation expert, James Ambler of Moor Consulting.

Rush said: “At its heart, market research is about giving people a voice and providing insights to inform the commercial sector and public policy.

“Digital trends are shaping developments in the research industry as every other and present us with exciting new opportunities to gather more information and delve deeper, enabling more evidence for better decisions.”

For more information and to book a place, click here.