New plans for ‘pink hotel’

CGI of what the proposed development will look like, as seen from Rocky Lane

PBHH Ltd, owner of the former Pendower Beach House Hotel on the Roseland Peninsula, known as the ‘pink hotel’, has unveiled significantly scaled back plans for the regeneration of the disused and largely derelict former hotel, at its public consultation event held today (June 5).

Local residents, members of the public and stakeholders took the opportunity to view the plans, which are 25% smaller in scale than those outlined in 2019/20, and which reflect feedback from the Parish Councils of Philleigh, Gerrans and Veryan, as well as the Friends of Pendower Beach organisation.

Alongside in-depth detail about the designs, which have been created to protect the local environment, attendees had the opportunity to see the latest computer generated images (CGIs) of the proposed destination aparthotel, which has been adopted to provide year-round economic benefit to the local economy, including local jobs. It is envisaged that up to 12-15 staff will be on site at any one time, with 2-4 staff on site at all times.

The aparthotel being put forward consists of a reduced, 2-storey scheme encompassing 23 two and three bed family self-catering holiday-let suites, a public café and restaurant with 40 internal and up to 40 external covers, and a shop for use by self-catering visitors and beachgoers.

Aimed at a broad visitor profile which will include families with younger children, mature families, groups of couples, and groups of retirees year-round, the aparthotel model is designed to bring valuable spending power throughout the year that will benefit local businesses, shops, pubs, cafes, outlets, and attractions, as well as services that supply the aparthotel.

Special information boards carried detail on the extensive measures that will be adopted to protect the natural environment, including £1 million of necessary stabilisation work to protect road access to Pendower Beach and its slipway – future proofing Rocky Lane against coastal erosion for future generations.

PBHH founder, Johnny Goldsmith, said: “We would like to thank all those that attended today’s event, at which they had the chance to view the outline plans for the aparthotel, restaurant, shop and café, first hand, in situ.

“Alongside physical models, CGIs, presentation boards, and site tours, our experts in planning, ecology, landscape architecture, transport, civil engineering, and geotechnical design were on hand to answer more detailed questions about the regeneration of the former Pendower Beach Hotel site.

“This allowed us the opportunity to explain the sensitive nature of the plans, which we believe strike a good balance between protecting the local environment and providing an economically viable business that will bring both benefit to local communities, and enhanced amenities for users of Pendower Beach.”