Cornwall is among the first destinations to appear in a new advertising campaign that has gone live at Heathrow Airport.
Heathrow is providing national tourism agency, VisitBritain, with over £4 million worth of advertising space to promote the UK’s regions and nations throughout 2014.
Cornwall, Glastonbury, Devon and Llanddwyn Island (Wales Coast Path) are featuring during the first three months, signalling that these areas are ‘open for business’ and ready to welcome the world.
The campaign images, under the GREAT banner, went live yesterday (March 10) across 134 digital screens in all terminals at Heathrow.
Around 13 million passengers a year already use Heathrow as their gateway to Britain’s regions. This partnership is designed to inspire passengers to explore further afield during their visit – or on future trips.
Malcolm Bell, head of Visit Cornwall, said: “Cornwall has a high profile within the UK and a growing profile internationally. This welcome exposure will really assist us to promote Cornwall and place the recent extreme weather well behind us.”
Colin Matthews, Heathrow’s CEO, said: “Heathrow is the hub airport for the whole of the UK and we want to help educate and encourage our passengers of the breadth and beauty of our nation.
We are delighted to partner with VisitBritain and to lend our support in the first three months of this programme to communities in the South West of England and Wales, affected by floods and storms.”