Cornwall is to receive a £340k award from Arts Council England and VisitEngland that will put culture at the heart of its billion pound visitor economy.
The grant will help to fund an ambitious three-year project aimed at building new partnerships that add value and appeal to visitors, bringing sustained growth to the Cornish economy.
Cornwall’s key arts and cultural organisations will be working with the tourism sector to create a better awareness of the cultural wealth on offer which can add value to the visitor experience.
The organisations involved are:
- Cornwall Arts Centre Trust (ACT)
- Miracle Theatre
- Leach Pottery
- Newlyn Art Gallery & The Exchange
- Tate St Ives
- Hall for Cornwall
- Real Ideas Organisation
- Cornwall Council
- Visit Cornwall
- CoaST – Cornwall Sustainable Tourism Project
- For Cornwall Museums Partnership
The award is part of the Cultural Destinations programme, an Arts Council England and VisitEngland funded £3 million initiative which forms part of the three-year partnership between the two organisations.
The aim of the Cultural Destinations programme is to enable arts and cultural organisations working in partnership with Destination Management Organisations to increase their reach, engagement and resilience through working with the tourism sector.
Cornwall’s successful funding bid was led by Cornwall Arts Centre Trust (ACT).
ACT director, Ross Williams, said: “As managing partner for Cornwall’s Cultural Consortium, we are really delighted to have been successful with our bid to this scheme which will help us to put culture at the heart of the visitor economy.
“Cornwall has both a distinctive strong tourism brand and a wealth of cultural assets and activities, but until now these have operated largely in isolation from each other and we are very enthusiastic about the opportunity for our two sectors to work more closely together to everyone’s benefit.”