Newquay Business Improvement District (BID) has collaborated with Visit Newquay to enable all BID levy-paying businesses access to a free, online listing via the visitnewquay.org platform.
The official destination marketing platform for the town with a large international reach, Visit Newquay is currently the #1 ranked website on Google across a number of key Newquay-related search terms.
Directly funded and organised by Newquay BID, this new collaboration is a response by the BID to its recent business consultation process when the third term business plan was created.
BID manager, Carla-Marie Jones, said: “During our renewal period, we conducted a rigorous consultation process with member businesses. The resultant feedback helped us to formulate a set of fresh aims, objectives and projects for our third five-year term with many businesses expressing interest in promotional opportunities.
“We are keen to honour this and indeed help support businesses in this pivotal year so have chosen to partner with Visit Newquay to fund an exclusive listing for each Newquay BID levy-paying business should they wish to accept. It is such a great opportunity for Newquay businesses to put their amazing proposition and offerings in-front of a wide online demographic and an audience primarily made up of visitors to the town who are actively seeking ways to spend their time and money here.”
Visit Newquay’s website has almost 200,000 unique monthly browsers, mainly consisting of new visitors to the site looking for suggestions on places to stay, eat and spend time in Newquay. Current website visitor stats demonstrate a broad age range of people between the ages of 18-65+ with the majority falling into the 25–55 years old age bracket.
Susan Deakin from Visit Newquay added: “We hope Newquay businesses will see the value in listing themselves through Visit Newquay. Given the fact we are the most highly ranking site against a number of key Newquay search terms and our vast reach to the right audiences, the benefits are multiple.
“We look forward to working more closely with Newquay BID over the coming five years and getting to know some of the people behind the brilliant work.”
This initiative has been created primarily for a 12-month trial period followed by an annual review. If there is a positive response and uptake from BID-member businesses, a renewal and extension of the scheme will be considered.