A new business has launched in Cornwall targeting the luxury end of the burgeoning adult products market.

The idea for Monada came just before the coronavirus lockdown and within four weeks the online retailer had launched offering a range of “luxury feel and function” adult products. The first sale was made within 30 minutes of the website going live.

A spokeswoman for Monada said: “In Italy, sex toy purchases are trending 60% above the forecast, in France its 40%, Canada has hit 135%, the United States 75% and Hong Kong is 71%.

“The same trend is evident in the UK with the adult toy industry expanding. One of the biggest reasons is the increased rate of acceptance. Sex toy brands are not just manufacturing toys but also working towards neutralizing the taboo around sex education and sexual wellness.

“It started out as a bit of a joke, but when we looked into it, we realised that we had all the skills, experience and operational processes to make a go of running a business in this sector.”