Booming bridal business

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Cornish luxury wedding dress boutique Amanda K Bridal is reporting significant growth in sales and profit.

amanda k

Amanda K Bridal, based just outside Truro, says it has improved lead generation and conversion in the past six months alongside increasing its average dress price by 90%.

Director Amanda Kerrison is putting the growth down to investment in marketing activities and the recent re-positioning of the brand.

Working with local content and marketing agency Type, the boutique has overhauled its brand entirely, launched a new website and a targeted advertising campaign.

Kerrison commented: “We’ve been working really hard during the past year to become the leaders in bridal wear in the south west. Many people don’t see wedding companies as real businesses, but we undergo the same brand, perception and marketing challenges as everybody else.

“We are really proud to be flying the flag for bridal businesses in the south west and are celebrating our continued growth with a strategic plan in place for sustainable growth moving forwards.”

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