A new online campaign has been launched to encourage businesses in Cornwall to ‘Keep It Cornish’.
Developed by Cornwall Council in partnership with Cornwall Chamber of Commerce, Federation of Small Businesses, Growth Hub, Made in Cornwall and the county’s eight Business Improvement Districts, Keep it Cornish (Gwith e Kernewek) aims to encourage business owners to explore new and different ways in which they can evolve, expand, upskill and thrive post lockdown.
By procuring more local products and services from within Cornwall wherever possible, businesses can lessen their reliance on wider supply chains; and with less production miles involved, doing business by ‘keeping it ‘local’ contributes significantly to lowering the carbon footprint of goods.
“Keep it Cornish is a real call to action,” said Tim Dwelly, Cornwall’s portfolio holder for culture, economy and planning. “It’s about thinking Cornish, doing business and shopping in a more sustainable way, to be aware of how production miles affect our carbon footprint.
“Let’s be proud and spread the word about our award winning and accredited Cornish products and services – and let’s give credit to those businesses who stepped forward to help the vulnerable during the Covid-19 crisis.
“Together, let’s work together to create a healthy, wealthy Cornwall by keeping things local and buying Cornish.”
Cornwall Chamber CEO, Kim Conchie, added: “Cornwall is at its best when we all work together, particularly in tough times. Here’s an opportunity for each of us – whether individual or business buyer – to do our bit to preserve jobs and businesses in The Duchy. Think the best, buy the best. Cornish products and services are the best. Look out for the Cornwall Chamber of Commerce and Made in Cornwall logos.”
Ann Vandermeulen, development manager for FSB Cornwall, said: “This is a great initiative to maximise the economic force that our Cornish businesses, suppliers, producers and consumers can deliver by working together and keeping the money circulating in our own county.
“Research has shown that for every £10 spent locally an additional £50 is generated in the local economy. And if this wasn’t a powerful enough reason to support this project, of course the sheer quality, diversity and uniqueness of everything that Cornwall has to offer is a pretty close second.
“We would certainly encourage everyone to get involved to the benefit of ‘One and All’, to coin our very appropriate Cornish motto.”