An innovative provider of protective cycle wear has secured a £150k equity investment from the Cornwall & Isles of Scilly Investment Fund (CIOSIF), as part of a larger £300k funding round.
Interest in road cycling has long been on an upward trend and during the ongoing Covid-19 pandemic cycling activity has been propelled higher by as much as 100%. Whilst overall the activity is extremely beneficial for health and fitness, unfortunately accidents involving bikes in the UK have also risen to more than 25,000 per annum.
Chris Battin, founder of ArmaUrto, was quick to recognise the risks that cyclists face and after having a serious accident himself, he realised just how vulnerable and exposed to potential falls and collisions cyclists actually are.
This inspired him to create a range of protective clothing for road cycling, and ArmaUrto was born.
He said: “After my cycling accident, I was keen to develop a range of innovative protective cycle wear that is on trend and functional. The range offers maximum protection to keep cyclists safe whilst commuting in peak hour traffic or out on country lanes. This investment will help us to expand our current product range and further develop our marketing.
“The first stage of this will be the re-launch of our website which will tie in with our relocation to Saltash.”
The investment round was led by The FSE Group, the appointed fund manager of CIOSIF.
