Classic Cottages has invested in St Agnes-based self catering specialist Boutique Retreats.
Boutique Retreats was set up four years ago by former investment banking lawyer Philippa Barton, and currently manages 11 properties. Its aim is to bridge a gap between boutique-style hotel accommodation and self-catering in the couples market.
Classic Cottages chairman, Simon Tregoning, commented: “We are very impressed with the way that Philippa has built her business and are keen to give her the platform upon which she can continue to develop Boutique Retreats.
“There is much to be gained for both businesses by sharing knowledge and operational systems but allowing each to speak to its customers in its own way. We look forward to helping Boutique Retreats go from strength to strength.”
Barton added: “It is an incredible opportunity for Boutique Retreats.
“The business has grown in brand and size to the point where we were looking for investment to take Boutique Retreats to the next level. Being in partnership with Classic was an amazing opportunity which just seemed to fit perfectly with our business.”
While terms of the deal have not been disclosed, both parties are keen to stress that it is purely an investment on Classic’s part, and not a merger.
While Tregoning, along with Classic MD Anthony Skitt, will become partners within Boutique Retreats, it will still be run by Barton in St Agnes.