Skinner’s Brewery in Truro is opening its doors to Cornwall-based members of The Chartered Institute of Marketing (CIM) next month, to explain its recent branding refresh.
At the evening event, on Thursday, June 9, brewery founder, Steve Skinner, will tell the brand’s story to date, from its early days as a micro-brewery to its part in the “vanguard of the brewing revolution”.
Following a tour of the brewery, and over a pasty and a pint, marketing advisor, Martin Williams from The Happy Seven, who undertook a marketing strategy review for Skinner’s, will explain how the marketing process delivered the new branding.
He commented: “Our review and research led us to propose new brand values and a differentiated positioning – distinct from other south west breweries, but which remained true to the Skinner’s roots, location, culture and ethos.
“Their sense of humour, bonhomie and community is the clearly defined heart of the organisation, which the new branding reflects.”
CIM is the world’s largest professional body for marketing; supporting, representing and developing marketers, teams, leaders and the profession as a whole.
A group of CIM members in Cornwall came together nearly two years ago to organise more events across the county to stimulate knowledge sharing, skill development and networking for both CIM members and nonmembers working within marketing.
Ticket prices start from £15. For more details and to book a place, click here.