Thirty highly respected business leaders from around Cornwall have taken part in a special marketing masterclass on reputation management.
PR Guru Mark Borkowski showed businesses ranging from wind farm and super yacht specialists that managing their brand’s reputation is vital to protecting their business, improving their bottom line and customer base.
Lucy Hunt, Manager of InvestinCornwall, said: “We’re committed to promoting Cornwall as a business location, and part of that is to make sure that we’re giving local businesses the best available marketing advice and tools to help them grow.”
Andrew Hosking, managing director of advanced engineering and aerospace company WES, said: “We’re a growing company with big ambitions. This kind of support and networking encourages our expansion – helping us and the local economy grow.”
The event is just one of a wider series happening around the county. These sessions aim to showcase the latest marketing techniques to local business leaders and help increase success for these company’s products and services.
Businesses attending the event, at the Rick Stein Fish & Chip Restaurant, Falmouth, had been hand-picked for their high growth potential in the UK and overseas.