Frugi takes


Helston-based organic children’s clothing company Frugi has joined the growing ranks of brands on is, in its own words, “part store, blog, magazine and wish list”, with the aim of connecting users through shared tastes and interests.

Over 1,000 partners have signed up since its launch earlier this year and in an average week, users press the ‘Fancy’ button more than 3 million times in 75 countries and 20 languages.

Frugi e-marketing executive, Stephen Bedser, said: “Frugi is always looking for fun and creative ways to market our great clothing range online and worldwide. Fancy is a great new take on social networking that we think will be an increasing hit.”

Frugi’s brand page can be found by clicking here.