MPAD having a positive impact

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A Truro-based communications agency has recorded 45 per cent growth in the last year, and expanded its team with three new talented creatives.

MPAD rebranded in May last year as The Positive Impact Agency, along with a change of roles for husband and wife directors Mark and Rachel Picken.

With a renewed focus on charity, sustainable and ethical brands, and a number of high profile client and contract wins, MPAD has also had a hugely successful recruitment drive, bringing its team to ten.

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The new recruits include Charlie Abbott, who joined as account executive in October 2014, fresh from a role at Newquay crowdfunding platform Crowdfunder.

Account manager Florence Davies-Kirsop joined in January, relocating to Cornwall from Southampton where she was marketing manager for coffee brand Mozzo.

And in April, MPAD welcomed account manager Matt Stone, who returns to Cornwall following a year in New Zealand, having previously worked in communications for Cornwall-based humanitarian aid charity ShelterBox.

Managing director, Rachel Picken, said: “It’s been an absolutely incredible year for us at MPAD, and I am so very proud of the team and culture we have built.”

The team is also supported by business development manager, Simon Thomason, who supported MPAD’s directors through the rebrand. He brings 15 years of experience in branding and graphic design, having previously worked with Absolute Design and 20/20.

MPAD is now focussed on a growth strategy of 20% year on year. Core projects for the team in the past year include integrated communications for Higher Newham Farm & Village, a rebrand and re-launch for iSight Cornwall (formerly Cornwall Blind Association) plus interim marketing manager support for TRAC Services.