Furniss/Stein collaboration given an Edge



Creative Edge has designed the packaging for a new range of Rick Stein savoury biscuits being launched this month by Furniss of Cornwall.

Creative Edge has worked with Furniss for the last eight years helping to re-brand its entire product range. And Furniss’ marketing director, Mark Muncey, explained: “We wanted to use Creative Edge as they already had a good feel for our product range and we knew that they would hit the mark in developing this new high profile range for us. The new packs will create high impact and shelf presence for us.”

Creative Edge’s creative director, Dave Rickett, added: “Our aim was create a fresh clean cool set of packs, encapsulating the ethos of the Rick Stein brand.”