A St Agnes-based fashion company is in the running to be named the UK’s most animal-friendly retailer.
Finisterre is one of the fashion finalists in the RSPCA’s 2009 Good Business Awards, which recognise ethical business approaches to animal welfare.
Finisterre has been shortlisted alongside some of the biggest high street names including George @ ASDA, Tesco, New Look and M&S.
David Bowles, head of external affairs for the RSPCA, said: “We have had a record quality and quantity of entries to this year’s fashion category – a clear indication that companies are responding to the shift away from disposable fashion and towards responsible consumerism.
“Shoppers want to feel assured about the animal welfare credentials of the items they buy and therefore it is great to see some of the biggest fashion brands on the high street on this year’s shortlist. These companies, who are striving to implement exceptional welfare standards, deserve our recognition as they set the standard for others to work towards.”
The RSPCA Good Business Awards gala ceremony will be held in London in October 2009.