PR agency up for national award


Fresh Communication has been shortlisted for a national ‘David & Goliath’ award for its work with leading gender-equality charity, The Fawcett Society, which called-out Jeremy Clarkson’s sexist article in The Sun where he described his “hatred” for Meghan Markle, the Duchess of Sussex.

The national awards are run by the Sheila McKechnie Foundation and celebrate charity campaigns that make change happen, specifically those that take on big organisations and challenge vested power.

The Fawcett Society is a long-standing client of Fresh and together they took on The Sun newspaper for printing the article which resulted in an historic victory when the press regulator, IPSO, upheld the complaint on the basis of sexism.

Fresh director, Lisa Sutherland, said: “We are all very proud of this work we did in calling out sexism and misogyny in the press and to now be recognised with this nomination for the prestigious ‘David & Goliath’ award is a huge boost for the teams at both Fawcett and Fresh.

“Campaigning is the lifeblood of many charities and it is right that it is recognised as an important tool for social change.”