Business name: Coast 360 Digital Marketing
Office location: St Mawgan, near Newquay
Business founded: 2005
Employees: 3
How is the business best described?
At Coast 360 Digital Marketing, we help our clients thrive online with SEO-led content marketing that improves rankings, increases traffic and generates sales.
Working exclusively with tourism brands, including holiday cottage agencies, hotels, tour companies and activity providers, we use tried-and-tested strategies to boost online visibility and drive bookings.
Our core services are search engine optimisation, content strategy and the delivery of blog posts, local area guides and web page copy that resonate with readers and rank on Google.
Over the last two decades, we have helped a long list of clients achieve prominent search engine positions, attract millions of website visitors and substantially grow their revenue through strong SEO and targeted content.
Why was the business founded?
Our mission was clear from the start: to help Cornish businesses get found online.
Busy business owners and managers do not have the time to keep up with the latest trends, tactics and tools to get their websites to the top of Google or create well-optimised, attention-grabbing content.
That’s why former journalist and Virgin Media content producer Elliot Walker founded Coast 360 in 2005 – to help boost client websites using SEO-led content strategies that ensure a steady stream of visitors and bookings.
How does the business compare to competitors in the industry?
There are several key ways that we stand out:
- We’re tourism marketing specialists
- We’re content writing professionals
- We’re focused on search results
- We make data-led decisions
- We prioritise conversions
While other agencies take a wide-ranging, one-size-fits-all approach, we’ve decided to hone in on what we do best and serve a smaller number of clients who can most benefit from our unique skills and experience.
What are the business’s plans both short-term and long-term?
We intend to build on our established reputation to offer exceptional results for a greater number of clients, in Cornwall and beyond.
In the short term, we’re actively seeking new partners in key holiday locations to help refine their website marketing strategy and maximise their online potential.
In the long term, we’ll continue to develop our skills and knowledge to deliver a winning formula for tourism companies that want to dominate search and attract customers with helpful, informative, and engaging content. To this end, we’re looking into AI-assisted strategies and systems to help us streamline our business performance and deliver faster results.
Alongside our client work, we will develop and promote innovative projects that showcase our skills and the business potential of search-led content strategies. We’re currently working on our new online magazine Cool Cornwall, and have other exciting projects in the pipeline.
We’re already environmentally focused, with our solar-powered office, electric company car and promotion of green web hosting and low-carbon, speed-optimised websites. And we intend to cement our commitment to sustainable business and marketing practices in the coming years.
How does the business define success?
When our clients are happy, we’re happy. That’s why we focus on rankings, traffic and revenue as key performance indicators for partner businesses.
For us, success is all about delivering desired outcomes for our clients. For most businesses the bottom line is revenue. That’s why we prioritise website conversions, powered by prominent search engine positions, as the main metric of success.
For us personally, success comes down to financial stability, professional satisfaction of a job well done and the freedom to escape the office when nature calls to surf, explore and enjoy our beautiful surroundings.
For more information about our tourism digital marketing service, visit our website at coast360.co.uk
