A Cornish distillery has been handpicked as the face of a new national Lloyds Bank campaign.

Colwith Farm Distillery features in Lloyds Bank’s new ‘By the Side of Business’ national campaign, now appearing across billboards – including motorway services, Great Western Railway and The London Underground – TV, print, digital and social media.

The distillery was selected as the lead case-study in the extensive new campaign due to its commitment to sustainability, using business as a force for positive change and a pioneering example of agricultural diversity.

Founder, Steve Dustow, said: “We’re proudly plough-to-bottle. This way we have full control of our production process, creating premium spirits sustainably from our humble Cornish potatoes. We don’t take the easiest or cheapest route – we invest in solar power, source our own water, and spread our potato waste back on the land.

“Doing what’s right is non-negotiable for us, it’s worth the investment.”