Regional not-for-profit funding provider, SWIG Finance, has rebranded.

South West Investment Group Services Limited, known locally as SWIG Finance, has updated its logo to match its trading name and is launching tomorrow (May 11) at the Cornwall Business Fair.

MD, John Peters, said: “Most people know us as SWIG and our registered company name is a mouthful!

“Our aim was to tidy up our image so that our logo matched with how people knew us and was a strong reflection of what we do and who we are as a company.”

Marketing consultant, Katie Sandow, supported SWIG Finance with the rebranding, working with Truro-based designer Steve Kenyon of Aesthetip to create the logo.

He said: “Together we wanted to create a visual identity that reflects the knowledge and experience within the SWIG Finance team and its solid reliability as a funding provider.

“The bold typography and colour palette makes the logo strong and instantly recognisable, and provides an excellent basis for the future growth of the company.”